The Global objective of the “ShMILE 2 project – from experimentation to dissemination of the Ecolabel in the Mediterranean” is to contribute to sustainable development and to the reduction of environmental risk in the Mediterranean Basin through the promotion of sustainable tourism Thanks to cross-border cooperation, the project aims to reinforce tourism accommodation professional’s skills, and to train/prepare future generations to support a more sustainable tourism sector. To reach this goal, a campaign of awareness and information will be carried out, as well as the design and dissemination of training and support tools. Also, the project aims to increase public awareness of environmental issues through a wide-reaching communication campaign, to reinforce the demand for Eco-labeled tourism accommodation.